The success of your new business depends on your ability to create lasting customer relationships. Once you have attracted and engaged with potential clients, you need to give them a reason to come back. Obviously, offering high-quality products is a critical component of maintaining customer engagement. But how you treat your clients is just as important. Here are some of the best customer engagement strategies new business owners can use to build lasting relationships with their clientele in line with Basictech’s Business Optimization Services.
- Keep Lines of Communication Open
Communication is crucial to maintaining customer engagement. Be sure you make information about your company and services readily available. Update your website regularly, keep your marketing campaigns timely, and use newsletters to stay in touch with clients. Be prompt, courteous, and clear when responding to customers. And remember: Communication is a two-way street. Periodically use surveys and polls to collect customer feedback, and let your clients know that you take their requests and concerns seriously.
- Utilize technology
The internet and other technologies open up new avenues for customer engagement. Use social media to develop a following and increase awareness both of your brand and of what you have to offer. You can also use social media to improve customer service since it provides you with an array of options for direct and personal communication. Another way you can tap into tech to build customer relationships is to make use of apps, both to stay in touch with clients and collect data for marketing, delivery, and retention.
- Offer Incentives
Make it worthwhile for customers to choose you over your competitors by offering discounts and exclusive offers. A great way to do this is by creating loyalty programs, which reward customers for their continued patronage. Customers tend to develop brand loyalty over time, so capitalize on this tendency by building relationships that benefit them while also leading to higher sales for you. Some other ways you can incentivize customer return include freebies, advance offers, and reward point programs
- Prioritize convenience
In today’s fast-paced and high-stress society, customers gravitate towards companies that are easy to deal with. This can be as simple as seeking a storefront with more accessible parking or shopping at a website where fewer clicks are required. If dealing with your business is a lengthy and complicated process, customers may opt not to seek you out again — even if your products are excellent and your service top-notch. The easier you can make things for your customers, the more likely they are to become regulars.
- Make Time in Your Schedule for Your Clients
Interacting with customers is an important part of your work as a business owner and should not be saved for the last minute or rushed through. One way you can make more time for your clients is by outsourcing some of your duties, especially those that are more repetitive and have less to do with brand creation. Another way is by minimizing paperwork. Try to do as much online as possible. Forming your business as an LLC (limited liability company) can help reduce paperwork (not to mention, your personal liability), so contact a formation service to see what you need to do to register as an LLC in your state. Remember that it’s easier and cheaper to rely on returning customers than it is to have to lure in new ones through expensive marketing campaigns. Developing good customer relationships means working for the long-term and can also give you the satisfaction of knowing you are contributing to the well-being of others and of your community.
Are you a new business owner interested in increasing your entrepreneurship skills to optimize customer satisfaction? Schedule a consultation with Basictech Information Services.
Article by Chelsie Lamb (Basictech supports new and upcoming Authors)