We will work closely with you to resolve issues, and maximize your business potential at an extremely affordable rate using a little known or often ignored technique to boost online presence.
The whole world is now literally in the palms of your hands, so why not capitalize on this opportunity to capture more customers?
Build a Website or Blog
In today’s business world, it is not enough to just have a website or blog. When people search for products or services, they go directly to the internet. Is your business being found?
I know it may be a little hard to believe, but there are still plenty of businesses that do not have a website or blog. Also, some may have a website, but it is not up to date and is just sitting in cyberspace never to be found.
Why is Your Website Not Being Found?
There are several factors that come into play when it comes to getting found on the internet, much less getting to page one.
We hear a lot talk about SEO (search engine optimization) but there is a lot more to it, and the implications can have a great effect on your business in positive or negative ways.
Here are just a few things that can help, or hurt your web presence.
- Domain and domain age
- Regular updates
- Backlinks and broken links
- Page loading time
- Quality relevant content posted regularly
- Social media
- Business listings
These are just a few factors that Basictech Website Optimization Services can help you with having a good internet presence and attracting customers.
Basictech can perform an audit on your website according to Google standards. We also have a software program that can search your site for errors. Errors can have a dramatic negative effect on your website search ability.
Is Your Website Mobile Friendly?
I am listing that one question first because of the extreme importance of having a website that is compatible with mobile devices.
This is pretty obvious given the fact that almost everyone has a mobile phone with internet access in their possession.
If your website or blog is not easily accessible, or easily read on a mobile device, then you are missing out on potential customers.
Why is Website Content Important?
Whenever someone searches for anything on the internet, they are looking for useful information, so website content is extremely important.
There are 2 main reasons for this:
- If a person goes to your website and is able to read valuable information on the resolution of their problem, then they will stay on your site longer. This tells Google that you have relevant content, and will in turn increase your page rankings.
- Good quality relevant content also builds trust. As business people, we know that building trust is top priority in getting and retaining customers or clients.
Bad grammar, spelling, and poor content can hurt your business. How can anyone be expected to trust that you are an expert in your field if your content is loaded with grammar and/or spelling errors?
Poor content is also a factor. We all know how frustrating it is to search the internet for information and waist valuable time sorting through all the generic articles with poor grammar and limited information leading to a bunch of sales crap, or trying to get your email address so they can spam you later.
It is a known fact that people are more likely to write a complaint than a good review. It is basic psychology based on emotions. When people are happy with a product or service they will tell friends and family, but if they are unhappy, or feel cheated in any way, they want to scream it from the rooftops.
As business people, we know that there are some people that you just cannot please. Then there are those that are just trying to get something for nothing, and they will go to great lengths to get it.
Competition is also a threat. There are a lot of competitors that pay people (outsourcers) to write bad reviews on the competition. As a trained Investigator, I can identify and deal with these unscrupulous competitors.
Bad reviews and posted complaints can hurt your business significantly. We at Basictech know how to deal with this and can have your reputation restored in a short amount of time.
Is Your Website Monetized?
Website monetization is generating income through advertising of other products or services on your website.
There are many ways to monetize your website, and anyone that has a website or blog needs to have it monetized. If you are not monetizing your website, you are leaving money on the table.
This is something that can be discussed in you initial free consultation and website review.
Basictech Website Optimization Services can increase your bottom line with some very cost effective methods to land you more customers. Call us today for your free consultation (614)636-2184, or use the form below.
Article by Randy Baith founder Basictech Information Services 2010